Nike achieved similar success with the Air Jordan 4, Air Jordan 5, and so on. The Air Jordan 3 was advertised by Nike in a series of commercials starring Jordan and Spike Lee as Mars Blackmon that brought mainstream attention to the Air Jordan brand. The Air Jordan 2’s Made in Italy design brought a previously unheard of luxury-meets-sportswear vibe to sneakers. Things only got more interesting for Air Jordan shoes from there. From there, Jordan wore the Jordan 1 “Chicago” during one of the most impressive performances of his career when he scored 63 points in an NBA Playoff game against the Boston Celtics. Debuted in ‘85 by Jordan, the retro basketball shoe created hype for the line when it appeared in Nike’s “Banned” campaign based on the NBA’s outlawing of the shoe (it was really the Nike Air Ship’s “Black/Red” colorway that got caught up in the league’s crosshairs, but Nike rolled with the more popular Jordan 1, instead). The story of Air Jordan shoes begins with the Jordan 1, Michael Jordan’s first signature shoe with Nike. Once at the cutting edge of performance technology, classic Air Jordan shoes from the ‘80s and ‘90s are now at the forefront of lifestyle footwear, the most popular category of sneakers. Beginning with the Air Jordan 1, Jordans have guided the culture in a myriad of ways, appeared on Michael Jordan’s feet during iconic moments in his career, and in commercials and movies, and been among the most desirable sneakers on the market. As soon as the Air Jordan line debuted in 1985, it started shaping sneaker culture as we know it today.
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